Look at some of the most well-known people in the world right now. Love them or hate them, people like Donald Trump, who is equally detested and loved by millions and millions of people all around the world.
These people achieve this kind of notoriety and fame because people talk about them. People care about what they're saying because they feel something about it. They're emotional. People crave and are driven my emotion.
Next time you're putting a message out there and you're sharing something, and you want it to be talked about, don't be afraid to polarize people's opinion.